Context & Frames


In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies, organize, perceive, and communicate about reality. Framing involves social construction of a social phenomenon – by mass media sources, political or social movements, political leaders, or other actors and organizations.

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Tversky, A., & Kahneman, D.. (1981). The framing of decisions and the psychology of choice. Science

, 211(4481), 453–458.
Plain numerical DOI: 10.1126/science.7455683
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