Typography & processing fluency

Typeface matters. The ease of information processing effect the way the percipient evaluates information. Therefore, typography is of crucial importance for effective webdesign.

Processing fluency is the ease with which information is processed. Perceptual fluency is the ease of processing stimuli based on manipulations to perceptual quality. Retrieval fluency is the ease with which information can be retrieved from memory.

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Reber, R., Schwarz, N., & Winkielman, P.. (2004). Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver’s Processing Experience?. Personality and Social Psychology Review

, 8(4), 364–382.
Plain numerical DOI: 10.1207/s15327957pspr0804_3
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Lee, A. Y., & Labroo, A. A.. (2003). The Effect of Conceptual and Perceptual Fluency on Brand Evaluation. SSRN Electronic Journal

Plain numerical DOI: 10.2139/ssrn.967768
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Shen, H., Jiang, Y., & Adaval, R.. (2010). Contrast and Assimilation Effects of Processing Fluency. Journal of Consumer Research

, 36(5), 876–889.
Plain numerical DOI: 10.1086/612425
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Face recognition software

A facial recognition system is a computer application capable of identifying or verifying a person from a digital image or a video frame from a video source. One of the ways to do this is by comparing selected facial features from the image and a face database.

Cybernetics and webdesign

Cybernetics is a transdisciplinary approach for exploring regulatory systems—their structures, constraints, and possibilities. Norbert Wiener defined cybernetics in 1948 as “the scientific study of control and communication in the animal and the machine.” In other words, it is the scientific study of how humans, animals and machines control and communicate with each other.

Cybernetics is applicable when a system being analyzed incorporates a closed signaling loop—originally referred to as a “circular causal” relationship—that is, where action by the system generates some change in its environment and that change is reflected in the system in some manner (feedback) that triggers a system change. Cybernetics is relevant to, for example, mechanical, physical, biological, cognitive, and social systems. The essential goal of the broad field of cybernetics is to understand and define the functions and processes of systems that have goals and that participate in circular, causal chains that move from action to sensing to comparison with desired goal, and again to action. Its focus is how anything (digital, mechanical or biological) processes information, reacts to information, and changes or can be changed to better accomplish the first two tasks. Cybernetics includes the study of feedback, black boxes and derived concepts such as communication and control in living organisms, machines and organizations including self-organization.

WebGL Interactive Physics Engine

Click with your mouse to interact with the application…

3D Webdesign: The next frontier

Bistable perception and perceptual-shifts

Visit for an art/science web-project which focuses on bistable perception from a quantum cognition perspective.


Baker, D. H., Karapanagiotidis, T., Coggan, D. D., Wailes-Newson, K., & Smallwood, J.. (2015). Brain networks underlying bistable perception. NeuroImage, 119, 229–234.

Plain numerical DOI: 10.1016/j.neuroimage.2015.06.053
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