We believe that ethics and morality play a crucial role in “business decisions”. It is obvious that the human mind can be programmed and manipulated and the internet plays a crucial role in this context (the information age). Information technology (IT) is a two-sided sword (a digital Janus) which can be used to elevate human potential or to control the though processes and behaviours of human beings. NeuroPsy-Webdesign wants to contribute to the former objective (using IT to elevate human freedom and realize dormant potential) and is intrinsically opposed to the cybernetic control of human beings which dominates contemporary society. Below you can find several pertinent references on this crucial topic.
2011). When Is a Robot a Moral Agent?. In M. Anderson & S. L. Anderson (Eds.), Machine Ethics (pp. 151–161). Cambridge: Cambridge University Press. (
2008). Digital Morality and Ethics. In Information Security and Ethics (pp. 457–464). IGI Global. (
2006). Materializing Morality. Science, Technology, & Human Values, 31(3), 361–380.. (
2009). Morality, ethics, and gifted minds. Morality, Ethics, and Gifted Minds. (