Typography & processing fluency

Typeface matters. The ease of information processing effect the way the percipient evaluates information. Therefore, typography is of crucial importance for effective webdesign.

Processing fluency is the ease with which information is processed. Perceptual fluency is the ease of processing stimuli based on manipulations to perceptual quality. Retrieval fluency is the ease with which information can be retrieved from memory.

Source URL: https://en.wikipedia.org/wiki/Processing_fluency


Reber, R., Schwarz, N., & Winkielman, P.. (2004). Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver’s Processing Experience?. Personality and Social Psychology Review

, 8(4), 364–382.
Plain numerical DOI: 10.1207/s15327957pspr0804_3
directSciHub download

Lee, A. Y., & Labroo, A. A.. (2003). The Effect of Conceptual and Perceptual Fluency on Brand Evaluation. SSRN Electronic Journal

Plain numerical DOI: 10.2139/ssrn.967768
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Shen, H., Jiang, Y., & Adaval, R.. (2010). Contrast and Assimilation Effects of Processing Fluency. Journal of Consumer Research

, 36(5), 876–889.
Plain numerical DOI: 10.1086/612425
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