Salience, Authenticity, Integrity, and Webdesign

Berridge, K. C.. (2007). The debate over dopamine’s role in reward: The case for incentive salience. Psychopharmacology

Plain numerical DOI: 10.1007/s00213-006-0578-x
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Shamay-Tsoory, S. G., & Abu-Akel, A.. (2016). The Social Salience Hypothesis of Oxytocin. Biological Psychiatry

, 79(3), 194–202.
Plain numerical DOI: 10.1016/j.biopsych.2015.07.020
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Temporal Discounting

Temporal discounting is the tendency of people to discount rewards as they approach a temporal horizon in the future or the past. To put it another way, it is a tendency to give greater value to rewards as they move away from their temporal horizons and towards the “now”.

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van den Bos, W., & McClure, S. M.. (2013). TOWARDS A GENERAL MODEL OF TEMPORAL DISCOUNTING. Journal of the Experimental Analysis of Behavior

, 99(1), 58–73.
Plain numerical DOI: 10.1002/jeab.6
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Responsive Webdesign

Responsive web design is an approach to web design which makes web pages render well on a variety of devices and window or screen sizes. Recent work also considers the viewer proximity as part of the viewing context as an extension for RWD. Content, design and performance are necessary across all devices to ensure usability and satisfaction.

The Elaboration Likelihood Model (ELM)

The elaboration likelihood model of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1986. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The ELM proposes two major routes to persuasion: the central route and the peripheral route.More at Wikipedia